Self Syndication Marketing

How It Works

RSS (originally RDF Site Summary, often dubbed Really Simple Syndication) is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format. [2] An RSS document (which is called a “feed”, “web feed”, [3] or “channel”) includes full or summarized text, plus metadata such as publishing dates and authorship.

RSS feeds benefit publishers by letting them syndicate content automatically.

1. Connect your WordPress RSS Feed with Google FeedBurner.

By doing so, you’ll be able to boast higher subscriber numbers in your FeedBurner chicklets — we report the number of email subscribers you have to FeedBurner, and they aggregate those with your RSS subscribers! Blog Broadcaster identifies new posts based on their URL.

2. After you activate this service, FeedBurner will provide HTML code for a subscription form you should copy and place on your own websites

3. Once activated, Google FeedBurner PingShot is a quick notification service that enables your feed to be updated in the widest variety of places as quickly as you add new content.

Your visitors will be able to subscribe via email to your WordPress blog posts and FeedBurner will automatically broadcast your updated posts to your subscribers!

Below, is a screenshot of the form generated by Google FeedBurner

Custom subject lines are sort of the bread and butter for a successful email campaign and now FeedBurner includes that option!