SEO Guide

Print Friendly, PDF & Email

Longtail SEO Guide

Anyone can generate targeted free traffic by creating quality content and then use social media to virally expand your reach. This process takes time and effort. Alternatively, these processes can be outsourced.

In SEO one of the most important things is keyword research.  Many professionals lose valuable sources of traffic for their clients by picking the wrong keywords.  The most common mistake is trying to go after highly searched words instead of collecting “the low hanging fruit” of long tail keywords.  Scoring high positions for long tail keywords might not seem lucrative to larger clients, but good SEO is not about image, but results.  Long tail keywords produce stable nearly guaranteed traffic with link to target page ratio. The graph below should show a clear difference between single or “head” keywords and “Long Tail” Keyword Phrases.


Longtail Keywords


The Longtail SEO Guide is based on the use of hosted Free WordPress CMS. (included with Cloud Access web hosting)

Before you continue, please watch Terry Duff’s How To Get FREE Website Traffic Video on our Free Traffic page then return to this page and continue reading. Terry’s video will give you an terrific overview of the process of SEO. It is one of the best ones that we have found.

We highly recommend that you listen to the following audio presentation.

Latent Semantic Indexing

For optimum results, use the following formula. Please NOTE: The following formula is customized for use with CurationSoft but the SEO Article Format  below may be used for blog posts, classified ads, press releases, forum posts etc.

SEO Article Format

Articles are recommended to be 500 words maximum because search engine bots only scan the first 500 words on any page so to go beyond that many words may not be necessary.
2-3% Keyword Density (1-2 per paragraph)
Keyword in Title (1-2 Times)

Article Format

Article Top & Bottom Paragraphs MUST be 100 words minimum
KEYWORD PHRASE in title tag
KEYWORD PHRASE in description tag Meta tag
KEYWORD PHRASE in keyword Meta tag
KEYWORD PHRASE in name of image ie. keywordphrase.jpg/keywordphrase.gif etc.
KEYWORD PHRASE density in body text 3% (keywords/total words). Should be within +/- 1%
KEYWORD PHRASE font size – In strong bold, italic strong bold
KEYWORD PHRASE in alt text

Use H1,H2, H3 heading formatting.

Put 2 links in the last paragraph for your “resource box”

Bold, Italics & Underline one of the keywords.

Obviously, the more related content you write, the better, but when speed is a factor I recommend your combined introduction and summary paragraphs be a total of at least 300 words. Combined with your CurationSoft aggregated content, your article should be 400-500 words.

(My research has revealed that the search engine bots only spider the first 500 words on any page so to go beyond that many words may not be necessary.)

Cut & Paste Word Count
Cut & Paste Character Count

Post Map for CurationSoft


Write your own short 100-150 word INTRODUCTION PARAGRAPH and include your main keyword strong bold


Content Marketing is the process of getting attention from search engines and social media users via content posted on a site typically a blog platform.

Below are some great, recent articles on the topic of content marketing…

News About KEYWORD

<–insert curationsoft=”” related=”” aggregated=”” articles–=””>

<–insert curationsoft=”” related=”” aggregated=”” articles–=””>

<–insert curationsoft=”” related=”” aggregated=”” articles–=””>

Twitter Tweets About KEYWORD

<–insert span=””>CURATIONSOFT related aggregated Twitter Tweets–>

<–insert span=””>CURATIONSOFT related aggregated Twitter Tweets–>

<–insert span=””>CURATIONSOFT related aggregated Twitter Tweets–>

YouTube Videos About KEYWORD

<–insert curationsoft=”” related=”” aggregated=”” youtube=”” videos=”” tweets–=””>

<–insert curationsoft=”” related=”” aggregated=”” youtube=”” videos=”” tweets–=””>

<–insert curationsoft=”” related=”” aggregated=”” youtube=”” videos=”” tweets–=””>

Note: There are some really great tips in the  above post for beginner to advanced content marketers to follow or revisit.


<–write your=”” own=”” short=”” 100-150=”” word=”” summary=”” paragraph=”” and=”” include=”” keyword=”” phrase=”” strong=””>bold, italics & underline)–>

Put 2 links in the last paragraph for your “resource box”

Bold, Italics & Underline one of the keywords.

The Resource Box is usually a brief bio and a link to your website or Blog, located directly below the article.

If you want to increase the amount of visitors to your resource box, here’s a helpful trick: After the article and before your resource box, put this, –

For more information on “topic of article”, make sure and follow the link in the resource box below.


Affiliate Marketers Wanted

“Our Content Can Help You Make More Money” Enjoy marketing and advertising resources, free training videos, MLM leads, PLR/MMR, motivation, plus more!


Recommended Free Tools

SEO Centro Meta Tag Analyzer

SubmitShop Meta Tag Analyzer

If you know the importance of optimized meta tags, you definitely need a strong analysis before moving further. Try the Meta Tag Analyzer at SubmitShop today and perform a thorough analysis.

Majestic SEO Site Explorer
Google Rank Checker
Free Article Spinner

Free Keyword Tools

Wiki Summarizer is a good resource for helping you brainstorm and discover even more related keywords for use with this quick and easy keyword research tool for writing your articles.
Google Keyword Toolbox
YouTube Keyword Tool

More Free & Premium Tools

CurationSoft (curate content from Google Blog Search, YouTube, Twitter, Google News, Flickr and any RSS Feed you want)


Quick and easy keyword research tool.




The SEO Checklist for Article Writing

1. Write descriptive headlines.

Make sure your article headline would make sense to the average reader when written on a blank sheet of paper. That headline might show up out of context in an RSS reader, a search result or who-knows-what. So the headline alone must tell the reader what to expect. And, of course, the headline will likely become your article’s title tag, which is key to SEO.

2. Forget about wrap.

Don’t shorten your headlines or subheads. If they wrap to two lines, it’s OK! This isn’t print.

3. Write descriptive links.

In a sentence like ‘SEO improves your organic ranking,’ don’t add a ‘click here’ at the end for more information. Make ‘SEO improves your organic ranking, the link itself. You can also have click here, if you want. Just make sure there’s a descriptive link in place.

4. Mention the primary person/topic/event in the article headline.

Seems obvious, doesn’t it. Apparently it isn’t. If your article is about writing, make sure writing is in the headline.

5. Mention the primary subject in the first paragraph.

lots of articles don’t have the subject or the description of the key information or whatever else in the first paragraph. Why oh why?

6. Resize images in an image editor.

I know you’re in a hurry to get that story uploaded. But take the time to resize images properly, using an image editor. Don’t resize them using the content management system or HTML. Image crawlers want to ‘see’ an image file that matches the size and shape of the displayed image.

7. Write ALT tags for images.

Write an alternate tag for your image that fully describes the image. I guarantee your content management system has a field for the ‘alt’ tag, or uses another field for it. The right ALT tag can help you get that image indexed, and help rank the text around it.

8. Give images relevant captions.

Put a relevant caption under or near the image, or at least make sure the text of the paragraph before/after that image is related. That helps search engines figure out if the image is relevant, and could get you higher rankings.

9. If you write a related story, link to it.

If you write a story the importance of SEO to improve your rankings and therefore traffic/conversions, and wrote a related story a year ago, link back to it. By connecting the stories, you create a cluster of relevant content.

10. Use full names.

The first or second time you mention a person or company, use the full name. Not ‘Mr. Macleod’ or MacLeod’, but ‘Jamie MacLeod’. Not ‘SEO, but ‘Search Engine Optimisation’. That will give search engines and searchers who look for the full name a better shot at finding you.

It’s about your readers.

I didn’t say ‘keyword’ once, did I? That’s because everything I’ve mentioned is equally good for your readers and search engines. It’s also because, if you’re writing about your products or services, your search rankings and traffic will flow naturally from your subject matter.



Quick and Easy Keyword Research Ideas –  When it comes to search engine optimization, perception is not reality. For example, many website owners think they have a better chance of understanding the complexities of quantum physics than SEO. In reality, there are several easy-to-comprehend tools and reference points that make learning SEO both quick and painless by Jimdo.

Ubersuggest – Use Übersuggest to quickly find new keywords not available in the Google Keyword Planner. Take your keyword research to the next level with tons of keyword ideas for SEO, PPC and your next content marketing campaign.

Measure My SEO – This is a cool new wordpress plugin that automatically rates your “on page” seo. Great for anyone who does seo and especially for local consultants to use for local businesses.

SEO PowerSuite. It’s Free for 1 domain.

Requires Adobe Air – To download click here >

Niche Watch – “Find exactly which competitors are there for your niche keywords” and…Gain better search engine placement by targeting the technical aspects.

Search Engine Optimization Starter Guide

Google Webmaster Central

Woorank evaluates the SEO-friendliness of websites on the fly. Frankly, that’s a lot of valuable information.

FeedDemon 3 for Windows – Free RSS Reader


What is RSS?

Free Site Map Builder – Site Map Builder helps you generate Google SiteMap XML (Google SiteMaps ) which you can place into your root directory for Google to index your web site. The sitemap XML follows a certain syntax that Site Map Builder will generate for you. Just copy and save the resulting code as sitemap.xml.gz and upload into your root, then register your sitemap at

Online XML Sitemap Generator

SpyFu lets you download competitors keywords and adwords.


Link CheckerCheck your website for broken links.

Xenus Link Sluth

Google webmaster tools – Improve your site’s visibility in Google search results. It’s free. Google Webmaster Tools provides you with detailed reports about your pages’ visibility on Google. To get started, simply add and verify your site and you’ll start to see information right away.

Google Webmaster Tools – Improve your site’s visibility in Google search results. It’s free. Google Webmaster Tools provides you with detailed reports about your pages’ visibility on Google. To get started, simply add and verify your site and you’ll start to see information right away.

Google Analytics – Enterprise-class web analytics made smarter, friendlier and free. Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness.

Google Keyword Tool Box

Please read this blog post before submitting your website to Google!

Yahoo Site Explorer – Site Explorer allows you to explore all the web pages indexed by Yahoo! Search. View the most popular pages from any site, dive into a comprehensive site map, and find pages that link to that site or any page.

With the completion of algorithmic transition to Bing, Yahoo! Search has merged Site Explorer into Bing Webmaster Tools. Webmasters should now be using the Bing Webmaster Tools to ensure that their websites continue to get high quality organic search traffic from Bing and Yahoo!.

Please check the following blog articles for more information:

YouTube Keyword Tool

.htaccessEditor – Easily create .htaccess files online. If you own a top level domain name unless you have a .htaccess setup with a permanent 310 redirect the search engines will think http://yourwebsite/.com is a separate website than

How to use:
Locate your .htaccess file in your root directory for your website. Download it to your computer.
While at the website click on -> Setup WWW (W) then enter -> <-(like this=”” span=””>
Then copy and paste the info that is generated in the box down below. There are also advanced options that you may configure but to just setup a basic 301 permanent redirect the other options are not needed.
Once you have that code copied, open your .htaccess file in your notepad (you must open notepad first and select ‘all files’ in order to open your .htaccess file) and paste the generated code into your .htaccess file then save (note you don’t want to save this file as a .txt file!) Just click save and you should be alright! Then upload your new .htaccess file to the main folder (directory) for the domain you want to configure .htaccess for.
The code should look like the following:
start code – >
deny from all
RewriteEngine on
RewriteCond %{HTTP_HOST} ^( [NC]
RewriteRule ^(.*)$1 [R=301,L]
order deny,allow
< – end code

Brad Callen’s PPC Web Spy – For anyone who’s interested in PPC (PayPerClick) advertising this free tool is absolutely awesome!

Ping-O-Matic is a service to update different search engines that your blog has updated.

RSS Submit – Submit your RSS feed to multiple news aggregators. COOL!

Internet Resources

How To Generate Free Leads – A VERY SIMPLE technique to generate leads without spending a dime on traffic

Google AdWords Keyword Tool – Use the Keyword Tool to get new keyword ideas. Select an option below to enter a few descriptive words or phrases, or type in your website’s URL.

27 Mind-blowing Statistics About Google

Top Blogs and Websites

Link tools

Analytics and research tools

Be sure to check out…

Ninja Outreach is an all purpose influencer marketing tool for your to find influencers and automate outreach.

Keyword research and rank checking

Follow Me
Latest posts by Robson Grant (see all)

Leave a Comment