SEO Guide

Longtail SEO Guide

Anyone can generate targeted free traffic by creating quality content and then use social media to virally expand your reach. This process takes time and effort. Alternatively, these processes can be outsourced.

In SEO one of the most important things is keyword research.  Many professionals lose valuable sources of traffic for their clients by picking the wrong keywords.  The most common mistake is trying to go after highly searched words instead of collecting “the low hanging fruit” of long tail keywords.  Scoring high positions for long tail keywords might not seem lucrative to larger clients, but good SEO is not about image, but results.  Long tail keywords produce stable nearly guaranteed traffic with link to target page ratio. The graph below should show a clear difference between single or “head” keywords and “Long Tail” Keyword Phrases.

LONGTAIL SEO GUIDE

Longtail Keywords

 

The Longtail SEO Guide recommends using a self-hosted Free WordPress CMS. (included with rock-solid Verpex SSD Server web hosting).

  1. Before you continue, please watch Terry Duff’s How To Get FREE Website Traffic Video on our Free Traffic page (Terry’s video will give you an terrific primer on the process of Search Engine Optimization A.K.A. SEO.) It is one of the best ones that I’ve have discovered)
  2. Return to this page and continue reading and listen to the following audio presentation to learn about latent semantic indexing.

Latent Semantic Indexing

Semantically related terms within a collection of text (an index) where those relationships might otherwise be hidden (or latent).

Example Topic Main Keyword: Nursing
Related Keywords: nurse, nurses school, nurse practitioner, nurses courses, nursing care, nursing home near me, nurse on call, find a nurse, nursing college, registered nurse, travel nurse, nursing schools near me etc.  
LSI Keywords: dialysis, catheter, hospital, certification health, health care, rehabilitation, elderly, medication, practitioner, clinic, licensed, practical, registered, scrubs, patients, surgical, N95, PPE, personal protective equipment etc.

The SEO Article Format  below may be used for blog posts, classified ads, press releases, forum posts etc.

SEO Article Format

*Key – Focus it on (1) 3-word long tail keyword and use latent semantic indexing (keywords related to the topic) to make your article more closer related and relevant.

Articles are recommended to be 250-500 words maximum because search engine bots only scan the first 500 words on any page so to go beyond that many words may not be necessary.
1-2% Keyword Density  (1-2 keywords for every 100 words of copy. That factors in to about 1-2% keyword density)
Keyword in Title (1-2 Times)

Article Format

Article Top & Bottom Paragraphs MUST be 100 words minimum
KEYWORD PHRASE in title tag
KEYWORD PHRASE in description tag Meta tag
KEYWORD PHRASE in keyword Meta tag
KEYWORD PHRASE in name of image ie. keywordphrase.jpg/keywordphrase.gif etc.
KEYWORD PHRASE density in body text 3% (keywords/total words). Should be within +/- 1%
KEYWORD PHRASE in H1
KEYWORD PHRASE in H2
KEYWORD PHRASE in H3
KEYWORD PHRASE font size – In strong bold, italic strong bold
KEYWORD PHRASE in alt text

Use H1,H2, H3 heading formatting.

Put 2 links in the last paragraph for your “resource box”

Bold, Italics & Underline one of the keywords.

Obviously, the more related content you write, the better, but when speed is a factor I recommend your combined introduction and summary paragraphs be a total of at least 300 words.

Combined with your CurationSoft aggregated content, your article should be 400-500 words.

(My research has revealed that the search engine bots only spider the first 500 words on any page so to go beyond that many words may not be necessary.)

Cut & Paste Word Count
Cut & Paste Character Count

Post Map for CurationSoft

KEYWORD TITLE

Write your own short 100-150 word INTRODUCTION PARAGRAPH and include your main keyword strong bold

EXAMPLE:

Content Marketing is the process of getting attention from search engines and social media users via content posted on a site typically a blog platform.

Below are some great, recent related articles on the topic of content marketing…

News About KEYWORD

Here you can make reference to 1-3 related news about your main keyword.

Twitter Tweets About KEYWORD

Here you can make reference to 1-3 related Twitter Tweets about your main keyword.

YouTube Videos About KEYWORD

Here you can make reference to 1-3 related videos about your main keyword.

Summary About KEYWORD PHRASE

<–write your=”” own=”” short=”” 100-150=”” word=”” summary=”” paragraph=”” and=”” include=”” keyword=”” phrase=”” strong=””>bold, italics & underline)–>

Put 2 links in the last paragraph for your “resource box”

Bold, Italics & Underline one of the keywords.

The Resource Box is usually a brief bio and a link to your website or Blog, located directly below the article.

If you want to increase the amount of visitors to your resource box, here’s a helpful trick: After the article and before your resource box, put this, –

For more information on “topic of article”, make sure and follow the link in the resource box below.

———————————————————————————————

“SEO Guide – Anyone Can Generate Targeted Free Traffic Using SEO & Latent Semantic Indexing.”

https://robsongrant.com/seo-guide/

———————————————————————————————

The SEO Checklist for Article Writing

1. Write descriptive headlines.

Make sure your article headline would make sense to the average reader when written on a blank sheet of paper. That headline might show up out of context in an RSS reader, a search result or who-knows-what. So the headline alone must tell the reader what to expect. And, of course, the headline will likely become your article’s title tag, which is key to SEO.

2. Forget about wrap.

Don’t shorten your headlines or subheads. If they wrap to two lines, it’s OK! This isn’t print.

3. Write descriptive links.

In a sentence like ‘SEO improves your organic ranking,’ don’t add a ‘click here’ at the end for more information. Make ‘SEO improves your organic ranking, the link itself. You can also have click here, if you want. Just make sure there’s a descriptive link in place.

4. Mention the primary person/topic/event in the article headline.

Seems obvious, doesn’t it. Apparently it isn’t. If your article is about writing, make sure writing is in the headline.

5. Mention the primary subject in the first paragraph.

lots of articles don’t have the subject or the description of the key information or whatever else in the first paragraph. Why oh why?

6. Resize images in an image editor.

I know you’re in a hurry to get that story uploaded. But take the time to resize images properly, using an image editor. Don’t resize them using the content management system or HTML. Image crawlers want to ‘see’ an image file that matches the size and shape of the displayed image.

7. Write ALT tags for images.

Write an alternate tag for your image that fully describes the image. I guarantee your content management system has a field for the ‘alt’ tag, or uses another field for it. The right ALT tag can help you get that image indexed, and help rank the text around it.

8. Give images relevant captions.

Put a relevant caption under or near the image, or at least make sure the text of the paragraph before/after that image is related. That helps search engines figure out if the image is relevant, and could get you higher rankings.

9. If you write a related story, link to it.

If you write a story the importance of SEO to improve your rankings and therefore traffic/conversions, and wrote a related story a year ago, link back to it. By connecting the stories, you create a cluster of relevant content.

10. Use full names.

The first or second time you mention a person or company, use their full name. Not ‘Mr. Macleod’ or MacLeod’, but ‘Jamie MacLeod’. Not ‘SEO, but ‘Search Engine Optimization’. That will give search engines and searchers who look for the full name a better shot at finding you.

Make your content all about your readers.

I didn’t say ‘keyword’ once, did I? That’s because everything I’ve mentioned is equally good for your readers and search engines. It’s also because, if you’re writing about your products or services, your search rankings and traffic will flow naturally from your subject matter.

 

SEO

Leave a Comment